Riccitiello gave a presentation that stressed the potential profits from a number of franchise EA is already there with the titles coming. “What we’re talking with Electronic Arts is to focus and build the most profitable business from a collection of our wealth that already exists,” he said, before mentioning anything about the publisher will be hosted by the 2011 fiscal year, which will start on 1 upcoming April 2010. Dead Space 2 and Medal of Honor who recently announced certainly a game that included two of them, along with another sequel is also interesting to look forward to, namely Crysis Skate 2 and 3. EA Sports also re-calculated to have a major role in next year, with FIFA, Madden, Tiger Woods, and a sports game Martial, MMA. Another big plan for an existing franchise is also the other topics mentioned in his presentation. Include in it Riccitiello The Sims, to indicate the next big announcement will come associated with the franchise. In addition, he also looked was preparing another surprise for EA Sports franchise Active and Need for Speed, by suggesting that there is a new game in the future of both the franchise. Not only up there, EA also seems to have started considering DLC for Battlefield: Bad Company 2, Mass Effect 2, and Dragon Age: Origins, which also included along with the titles above. With two BioWare RPG,